Rebranding business education in Africa for responsiveness

Before business education was introduced, students were leaving school without essential business skills and knowledge needed to be prepared for a career, and to function as informed, intelligent, and productive consumers and citizens. Business education was introduced to equip students to be successful organisational employees. However, in Africa, business education is regarded not by achieving its major objectives of why it was introduced into secondary schools and universities. Curriculum responsiveness in the literature is regarded to be very important if business education in Africa is to thrive. Therefore, this paper set out to assess how business education in Africa can be rebranded to achieve curriculum responsiveness. Curriculum responsiveness is mostly measured using economic responsiveness, cultural responsiveness, disciplinary responsiveness and learning responsiveness. The paper therefore recommends that business education curriculum consider the four dimensions of responsiveness be used to rebrand business education if business on the continent are going to thrive. By ensuring curriculum responsiveness the sustainability of small and medium scale enterprises in Africa would be guaranteed as they contribute to national development.